Bates: In tough times, creative businesses stand out
Published: Tuesday, Jan. 14, 2014 5:30 a.m. CDT
I really enjoy sharing about the creativity of chamber members. Creativity that takes advantage of opportunities can be the difference between success and failure.
One such innovative entrepreneur is Glen Gilmer, owner of True Blue Coupons and Glen’s Lawn Service. Gilmer established Glen’s Lawn Service as a successful lawn care company during the 1990s. Diligent and reasonably priced with references to boot, Gilmer was and is well thought of by those who use him. Yet when 2008 hit, Gilmer found his business, Glen’s Lawn Service, needed new customers to replenish some lost through the recession. That was when Gilmer followed the old adage “adversity is beset with opportunities” and True Blue Coupons was born.
Gilmer creatively spearheaded True Blue Coupons, an affordable coupon flyer, as a way to advertise Glen’s Lawn Service to the community with other organizations sharing the cost. He distinguished his flyer by its unusual blue color and 11-inch by 15-inch size that cradles all other mailers. Kudos to Gilmer for developing a cost-effective way to get the good news to the community about Glen’s Lawn Service and other companies using True Blue Coupons.
Saving Money Is Cool
It is no longer taboo. Saving money is cool. Coupons are like cash. Learn to use them with that mindset. One of the four fundamentals of saving money is to use coupons. If you don't use coupons for everyday purchases now, is it because you don't have time? What if using coupons meant the equivalent of getting paid $50/hour (or more) for your efforts?
After a few trips you will be addicted to the savings using coupons. Once you get a handle on saving big at the grocery store, try your hand at clothing, pizzas, school supplies and toys. Saving money is fun.
Coupon websites like, True Blue Coupons, match sales with the coupon are the best way to go when planning your shopping trip. WE do all of the work for you. We find the sales and then we find any available coupon for the sales and match them up. It’s awesome!
Decrease Your Shopping Expenses
With the ongoing downturn in the economy, consumers have been looking for values and bargains in the purchasing process. Online texting coupons have become extremely important in marketing almost any product. A dollar amount, percentage off sale or other offers have proved to be attention getters.
Here at True Blue Coupons, we see online coupons increasing in popularity as consumers remain thrifty even after the economy has started becoming stronger. Online research is now viewed as an extremely important tool in the purchasing process.
Coupons are a big hit and they are becoming more popular. According to comScore, a global internet information provider, 62% of consumers are using coupons to help cut back on their shopping expenses. A survey by eMarketer, a market research company, shows that 59% of consumers will be using coupons to decrease their shopping expenses.