Bates: In tough times, creative businesses stand out
Published: Tuesday, Jan. 14, 2014 5:30 a.m. CDT
I really enjoy sharing about the creativity of chamber members. Creativity that takes advantage of opportunities can be the difference between success and failure.
One such innovative entrepreneur is Glen Gilmer, owner of True Blue Coupons and Glen’s Lawn Service. Gilmer established Glen’s Lawn Service as a successful lawn care company during the 1990s. Diligent and reasonably priced with references to boot, Gilmer was and is well thought of by those who use him. Yet when 2008 hit, Gilmer found his business, Glen’s Lawn Service, needed new customers to replenish some lost through the recession. That was when Gilmer followed the old adage “adversity is beset with opportunities” and True Blue Coupons was born.
Gilmer creatively spearheaded True Blue Coupons, an affordable coupon flyer, as a way to advertise Glen’s Lawn Service to the community with other organizations sharing the cost. He distinguished his flyer by its unusual blue color and 11-inch by 15-inch size that cradles all other mailers. Kudos to Gilmer for developing a cost-effective way to get the good news to the community about Glen’s Lawn Service and other companies using True Blue Coupons.
Coupons Are a Winner
For those who like to shop but have a small budget, coupons can help you afford the items you want. Clothing, shoes and purses go on sale often. Combine these sales with coupons, and you can afford to buy the shoes or purse you’ve had your eye on.
Coupons help you gain new experiences in life. You may find great coupons here at True Blue Coupons for a local attraction that you may not have known about without the coupon. Coupons may also help you afford to take a specialized class, such as cooking or art that you wouldn’t otherwise be able to take.
You may find a great new food product because you found a coupon here at True Blue Coupons for it. Without a coupon, you may be hesitant to buy a product you aren’t sure you will like. Since a coupon made it more affordable, you won’t mind trying it, and it could become one of your favorite foods, and you are saving money buying an essential item like food.
Decrease Your Shopping Expenses
With the ongoing downturn in the economy, consumers have been looking for values and bargains in the purchasing process. Online texting coupons have become extremely important in marketing almost any product. A dollar amount, percentage off sale or other offers have proved to be attention getters.
Here at True Blue Coupons, we see online coupons increasing in popularity as consumers remain thrifty even after the economy has started becoming stronger. Online research is now viewed as an extremely important tool in the purchasing process.
Coupons are a big hit and they are becoming more popular. According to comScore, a global internet information provider, 62% of consumers are using coupons to help cut back on their shopping expenses. A survey by eMarketer, a market research company, shows that 59% of consumers will be using coupons to decrease their shopping expenses.