Bates: In tough times, creative businesses stand out

Published: Tuesday, Jan. 14, 2014 5:30 a.m. CDT

I really enjoy sharing about the creativity of chamber members. Creativity that takes advantage of opportunities can be the difference between success and failure.  

One such innovative entrepreneur is Glen Gilmer, owner of True Blue Coupons and Glen’s Lawn Service. Gilmer established Glen’s Lawn Service as a successful lawn care company during the 1990s. Diligent and reasonably priced with references to boot, Gilmer was and is well thought of by those who use him. Yet when 2008 hit, Gilmer found his business, Glen’s Lawn Service, needed new customers to replenish some lost through the recession. That was when Gilmer followed the old adage “adversity is beset with opportunities” and True Blue Coupons was born.

Gilmer creatively spearheaded True Blue Coupons, an affordable coupon flyer, as a way to advertise Glen’s Lawn Service to the community with other organizations sharing the cost. He distinguished his flyer by its unusual blue color and 11-inch by 15-inch size that cradles all other mailers. Kudos to Gilmer for developing a cost-effective way to get the good news to the community about Glen’s Lawn Service and other companies using True Blue Coupons.

 

 

Couponing Saves You Time

 

One of our favorite ways, here at True Blue Coupons, to evaluate whether a money-saving idea or technique is worth your time is to evaluate it in terms of an hourly wage. For instance, if it saves your family $30-$50 and requires an hour’s worth of work, it is totally worth YOUR time. Coupons are worth your time because when you put in an hour’s worth of time, you are usually saving $40-$75 for doing so. That sounds like a pretty good hourly wage to us!

 

If you're not among the 94 percent of Americans who use coupons when they shop at the supermarket, drug store, or department store, you're throwing money away. Americans still are using coupons, and in GREATER quantities. In fact, there has been a huge recent spike in usage, especially with sites like this one, allowing for almost instantenous results and savings and far easier than clipping the old-fashioned way.

 

In 2010, U.S. consumers spent an average of just 10 minutes per week clipping and organizing coupons, but reaped a whopping $3.7 million for their efforts, or approximately $416 per family per year. By doubling the time invested weekly to just 20 minutes, the average shopper could save as much as $1,000. Not too bad, eh?

 

Couponing is Great

 

With the current financial climate, saving money is higher on all our minds and has become an absolute necessity for some people. When people think of money saving, they think of cutting back or reusing your gone off bananas for a banana cake, saving a few pennies. Our way of saving, here at True Blue Coupons, is more rewarding and you can actually see the results in your bank account in no time at all!.

 

Couponing is Great

 

If you are reading this, you are probably hoping to save some money. The good news is that you will save money, here at True Blue Coupons. Couponing doesn’t have to be all or nothing. Any savings are better than none, so even if you only use some of the coupons on this site, you will still be saving your family money each week.

 

To save, really save, with coupons, you have to change your thinking. That’s our initial advice. Couponing is a cumulative process, not an instant magic formula. You have to commit and you have to have a little patience. To save money with coupons, you have to have….coupons, which is why you are here.