Bates: In tough times, creative businesses stand out

Published: Tuesday, Jan. 14, 2014 5:30 a.m. CDT

I really enjoy sharing about the creativity of chamber members. Creativity that takes advantage of opportunities can be the difference between success and failure.  

One such innovative entrepreneur is Glen Gilmer, owner of True Blue Coupons and Glen’s Lawn Service. Gilmer established Glen’s Lawn Service as a successful lawn care company during the 1990s. Diligent and reasonably priced with references to boot, Gilmer was and is well thought of by those who use him. Yet when 2008 hit, Gilmer found his business, Glen’s Lawn Service, needed new customers to replenish some lost through the recession. That was when Gilmer followed the old adage “adversity is beset with opportunities” and True Blue Coupons was born.

Gilmer creatively spearheaded True Blue Coupons, an affordable coupon flyer, as a way to advertise Glen’s Lawn Service to the community with other organizations sharing the cost. He distinguished his flyer by its unusual blue color and 11-inch by 15-inch size that cradles all other mailers. Kudos to Gilmer for developing a cost-effective way to get the good news to the community about Glen’s Lawn Service and other companies using True Blue Coupons.

 

True Blue Coupons prints and distributes a bi-monthly mailer to homes and businesses along with the regular mail. Specific zip codes are targeted with each mailer so merchants can target a very specific geographic area. We send mailers out to an ever growing area. Currently we cover McHenry County Illinois.

Our  11 x 15 inch mailer is designed to be scanned over quickly so your ad doesn't get lost among several pages of coupons and specials. In fact each mailer only has enough space for 14 ads, each measuring 3 .5" x 5.25" inches.  It is not folded or stuffed in an envelope or newspaper. It cradles the daily mail when slid into mailboxes and lays flat when set on a desk or table. It is great direct exposure and something people will save in a draw for future reference.

Local consumers are already growing familiar True Blue Coupons and have come to associate it with great savings.

Because we network local business together, we can offer prices of less than 4 cents per coupon mailed! This is so inexpensive, that many advertisers prefer to combine 2 ad spaces to display a larger 3.35 x 10 inch ad.

 

Learn How to Live on Less Money

 

Using coupons and saving money can change your life. Once you learn how easy it is to save 100s of dollars each month on food, clothing, oil changes and entertainment, you will wonder why it took you so long to get started couponing.

 

Learn How to Live on Less Money

 

Whether you are trying to get out of debt, save money, or you will need to learn how to live on less money, True Blue Coupons is an excellent way for you to save money so that you can live a better life with your family.

 

There is something about getting your entire family involved in cutting costs that truly makes it easy. If your kids and your spouse know that you want to save money on your bills they will have fun being a part of it. Tell them what you are currently paying, and ask them if they can help you cut it by a certain amount of money. Using your coupons at the right time will help you save the most money and sure, you should get everyone on the coupon bandwagon!