Bates: In tough times, creative businesses stand out

Published: Tuesday, Jan. 14, 2014 5:30 a.m. CDT

I really enjoy sharing about the creativity of chamber members. Creativity that takes advantage of opportunities can be the difference between success and failure.  

One such innovative entrepreneur is Glen Gilmer, owner of True Blue Coupons and Glen’s Lawn Service. Gilmer established Glen’s Lawn Service as a successful lawn care company during the 1990s. Diligent and reasonably priced with references to boot, Gilmer was and is well thought of by those who use him. Yet when 2008 hit, Gilmer found his business, Glen’s Lawn Service, needed new customers to replenish some lost through the recession. That was when Gilmer followed the old adage “adversity is beset with opportunities” and True Blue Coupons was born.

Gilmer creatively spearheaded True Blue Coupons, an affordable coupon flyer, as a way to advertise Glen’s Lawn Service to the community with other organizations sharing the cost. He distinguished his flyer by its unusual blue color and 11-inch by 15-inch size that cradles all other mailers. Kudos to Gilmer for developing a cost-effective way to get the good news to the community about Glen’s Lawn Service and other companies using True Blue Coupons.





We specializes in amazing and affordable "Targeted Marketing Campaigns!" 
 Need direct mail? We start by combing fourteen exclusive businesses onto a full color Giant 11" x 15" Postcard which is delivered by the USPS using EDDM, or Every Door Direct Mail. It's not folded, stuffed in a news paper or hidden in an envelope. It cradles your daily mail and lies flat when placed on a table. 
 Each ad is 3.250 tall by 5.250 wide. Target Areas are picked according to zip codes and once our mail carrier routes are selected you receive 100% Total Saturation. Every home, business and P.O. Box within the targeted zip codes will receive one.
 You also get an Online Presence that includes a free listing on It is complete with a Printable Coupon, a Google Location Map, and a Link to Your Website. 
 When we post your online ad we also type in key Internet SEO Words to help you get noticed on Google. Then we upload your coupon into fourteen different Coupon Directories. And we also have a Text Messaging option available to go with a Mobile App.
 All this for one low price of $50.00 per 1,000 mailers delivered. If you were to compare just the cost savings on your EDDM Postage, you will find current rates are $183.00 per 1,000. Not including design or printing. So you can actually sign on for six deliveries a year with us for the cost of doing one mailing on your own. Not to mention the awesome internet presence you gain with us.
Don't delay! Start saving and stretch your marketing dollars today!



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