Bates: In tough times, creative businesses stand out

Published: Tuesday, Jan. 14, 2014 5:30 a.m. CDT

I really enjoy sharing about the creativity of chamber members. Creativity that takes advantage of opportunities can be the difference between success and failure.  

One such innovative entrepreneur is Glen Gilmer, owner of True Blue Coupons and Glen’s Lawn Service. Gilmer established Glen’s Lawn Service as a successful lawn care company during the 1990s. Diligent and reasonably priced with references to boot, Gilmer was and is well thought of by those who use him. Yet when 2008 hit, Gilmer found his business, Glen’s Lawn Service, needed new customers to replenish some lost through the recession. That was when Gilmer followed the old adage “adversity is beset with opportunities” and True Blue Coupons was born.

Gilmer creatively spearheaded True Blue Coupons, an affordable coupon flyer, as a way to advertise Glen’s Lawn Service to the community with other organizations sharing the cost. He distinguished his flyer by its unusual blue color and 11-inch by 15-inch size that cradles all other mailers. Kudos to Gilmer for developing a cost-effective way to get the good news to the community about Glen’s Lawn Service and other companies using True Blue Coupons.

 

True Blue Coupons prints and distributes a bi-monthly mailer to homes and businesses along with the regular mail. Specific zip codes are targeted with each mailer so merchants can target a very specific geographic area. We send mailers out to an ever growing area. Currently we cover McHenry County Illinois.

Our  11 x 15 inch mailer is designed to be scanned over quickly so your ad doesn't get lost among several pages of coupons and specials. In fact each mailer only has enough space for 14 ads, each measuring 3 .5" x 5.25" inches.  It is not folded or stuffed in an envelope or newspaper. It cradles the daily mail when slid into mailboxes and lays flat when set on a desk or table. It is great direct exposure and something people will save in a draw for future reference.

Local consumers are already growing familiar True Blue Coupons and have come to associate it with great savings.

Because we network local business together, we can offer prices of less than 4 cents per coupon mailed! This is so inexpensive, that many advertisers prefer to combine 2 ad spaces to display a larger 3.35 x 10 inch ad.

 

Couponing is Great

 

With the current financial climate, saving money is higher on all our minds and has become an absolute necessity for some people. When people think of money saving, they think of cutting back or reusing your gone off bananas for a banana cake, saving a few pennies. Our way of saving, here at True Blue Coupons, is more rewarding and you can actually see the results in your bank account in no time at all!.

 

Couponing is Great

 

If you are reading this, you are probably hoping to save some money. The good news is that you will save money, here at True Blue Coupons. Couponing doesn’t have to be all or nothing. Any savings are better than none, so even if you only use some of the coupons on this site, you will still be saving your family money each week.

 

To save, really save, with coupons, you have to change your thinking. That’s our initial advice. Couponing is a cumulative process, not an instant magic formula. You have to commit and you have to have a little patience. To save money with coupons, you have to have….coupons, which is why you are here.